So Jobs and Wozniak were invited to have a meeting with, as his impish business cards read, Regis McKenna, himself. 于是乔布斯和沃兹尼亚克获邀去拜访 麦肯纳,本人--他的名片上就是这么写的。 This time it was the normall

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The First Launch Event 首次盛大的产品发布会 The introduction of the Apple II was scheduled to coincide with the first West Coast Computer Faire, Apple II 的发布时间被设定为与首届西海岸电脑展览会同步。 to be held in Ap

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In September Chuck Peddle of the Commodore computer company came by the Jobs house to get a demo. 9月,康懋达电脑公司的查克佩德尔来到乔布斯家中观看他的演示。 We'd opened Steve's garage to the sunlight, and he came in wear

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To Jobs, this seemed preferable to talk therapy because it involved intuitive feeling and emotional action rather than just rational analyzing. 在乔布斯看来,这一疗法比谈话疗法要好,因为这其中包含了直观的感受和情感上

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Jobs later said that Janov's teachings did not prove very useful. 乔布斯后来说,事实证明亚诺夫的方法并没有什么效果。 He offered a ready-made, buttoned-down answer which turned out to be far too oversimplistic. 他提供的只是

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Breakout 打砖块 One day in early 1975 Al Alcorn was sitting in his office at Atari when Ron Wayne burst in. 1975年初的一天,阿尔奥尔康正坐在雅达利公司的办公室里,罗恩韦恩冲了进来。 Hey, Stevie is back! he shouted.

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Astonishingly, they were able to get the job done in four days, and Wozniak used only forty- five chips. 令人惊讶的是,他们真的在4天时间里完成了任务,而且沃兹只用了45块芯片。 Recollections differ, but by most accounts

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Machines of Loving Grace 慈爱的机器 In San Francisco and the Santa Clara Valley during the late 1960s, various cultural currents flowed together. 20世纪60年代末,各种文化潮流在旧金山和硅谷交汇。 There was the technology rev

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But by the early 1970s a shift was under way. 但到了20世纪70年代初期,人们的想法开始转变。 Computing went from being dismissed as a tool of bureaucratic control to being embraced as a symbol of individual expression and liberation

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Brand ran the Whole Earth Truck Store, which began as a roving truck that sold useful tools and educational materials, 布兰德经营着一桩名为全球卡车商店的生意,刚开始只是一辆四处游荡的卡车,出售各种很酷的工具和

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After work each day, Wozniak would go home for a TV dinner and then return to HP to moonlight on his computer. 每天下班以后,沃兹尼亚克就回到家,一边看电视一边吃晚饭,然后就回到惠普公司连夜研究他的计算机。

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This was not an outlook that Bill Gates embraced. 但比尔盖茨不是这么想的。 After he and Paul Allen had completed their BASIC interpreter for the Altair, 他和保罗艾伦完成了阿尔泰电脑的BASIC语言编译器后, Gates was app

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Apple Is Born 苹果诞生了 Now that they had decided to start a business, they needed a name. 既然决定开公司了,就要给公司起个名字。 Jobs had gone for another visit to the All One Farm, 乔布斯之前又去了一次团结农场,

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His argument was that a great engineer would be remembered only if he teamed with a great marketer, 他的理由是,一个伟大的工程师,只有和一个伟大的营销人员合作,才有可能被世人所铭记, and this required him to c

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Wayne then got cold feet. 之后韦恩就退缩了。 As Jobs started planning to borrow and spend more money, he recalled the failure of his own company. 乔布斯开始计划借入并花掉更多的钱,韦恩便想起了以前自己公司失败的教

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Jobs was thrilled to give him a private demo. 乔布斯非常兴奋能给他私下作演示。 Take a look at this, he said. 看看吧,他说, You're going to like what you see. 你会喜欢上你看到的东西。 Terrell was impressed enough to

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Garage Band 车库工厂 The Jobs house in Los Altos became the assembly point for the fifty Apple I boards 乔布斯一家位于洛斯阿尔托斯的房子,成为了这50块AppleI主板的组装工厂。 that had to be delivered to the Byte Shop w

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The Homebrew Computer Club 家酿计算机倶乐部 The group became known as the Homebrew Computer Club, 新成立的组织叫做家酿计算机俱乐部, and it encapsulated the Whole Earth fusion between the counterculture and technology. 它如同

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Atari 雅达利 In February 1974, after eighteen months of hanging around Reed, Jobs decided to move back to his parents' home in Los Altos and look for a job. 1974年2月,在里德学院晃荡了18个月之后,乔布斯决定搬回父母在洛斯阿

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Jobs did in fact find a teacher right in his own neighborhood. 事实上,乔布斯确实在他洛斯阿尔托的家附近找到了一个导师。 Shunryu Suzuki, who wrote Zen Mind, Beginner's Mind and ran the San Francisco Zen Center, 《禅者的初

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