乔布斯传 第124期:像保时捷那样(7)

From his father Jobs had learned that 乔布斯从父亲身上学到， a hallmark of passionate craftsmanship is making sure that 充满激情的工艺就是要确保 even the aspects that will remain hidden are done beautifully. 即使是隐藏的部

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乔布斯传 第125期:像保时捷那样(8)

From Mike Markkula he had learned the importance of packaging and presentation. 在迈克马库拉的影响下，乔布斯明白了，漂亮的产品包装和展示也同样重要。 People do judge a book by its cover, so for the box of the Macintos

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乔布斯传 第128期:彻底的控制

End-to-end Control 彻底的控制 Jobs's reluctance to make the Mac compatible with the architecture of the Lisa was motivated by more than rivalry or revenge. 乔布斯不愿意让Mac兼容丽萨的架构，并不只是出于竞争或复仇目的。

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乔布斯传 第129期:彻底的控制(2)

It reflects his personality, which is to want control, 这反映了他喜欢掌控一切的个性。 said Berry Cash, who was hired by Jobs in 1982 to be a market strategist at Texaco Towers. 贝里卡什说，卡什于1982年被乔布斯聘请到苹果

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乔布斯传 第130期:年度机器

Machines of the Year 年度机器 As 1982 drew to a close, Jobs came to believe that he was going to be Time's Man of the Year. 随着1982年临近尾声，乔布斯开始相信，自己将成为《时代》杂志的年度人物。 He arrived at Texa

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乔布斯传 第131期:年度机器(2)

But what truly devastated Jobs was that he was not, after all, chosen as the Man of the Year. 但真正伤害了乔布斯的是，他终究没能被选为年度人物。 As he later told me: Time decided they were going to make me Man of the Year, 正如

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乔布斯传 第132期:年度机器(3)

Apple launched the Lisa in January 1983--a full year before the Mac was ready 1983年1月，苹果公司发布了丽萨电脑--比Mae早了整整一年， and Jobs paid his $5,000 wager to Couch. 乔布斯在和库奇的这场赌局中输掉了5000美元

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乔布斯传 第133期:我们当海盗吧!

Let's Be Pirates! 我们当海盗吧！ As the Macintosh team grew, it moved from Texaco Towers to the main Apple buildings on Bandley Drive, 随着麦金塔团队的不断扩大，它从德士古塔搬到了位于班德利大道的苹果公司主办公

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乔布斯传 第127期:过程就是奖励(2)

Unfortunately for Apple, 对于苹果公司来说不幸的是， Jobs also took aim at another perceived competitor to his Macintosh: the company's own Lisa. 乔布斯还将矛头对准了麦金塔的另一个竞争对手：苹果公司自家生产的丽

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乔布斯传 第111期:现实扭曲力场(4)

Was Jobs's unfiltered behavior caused by a lack of emotional sensitivity? 乔布斯做出这些极端的行为是因为他缺乏情感上的敏感性吗？ No. Almost the opposite. He was very emotionally attuned, 不，恰恰相反。他的情感理解

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乔布斯传 第104期:德士古的小分队

Texaco Towers 德士古塔 A few days after Raskin left, Jobs appeared at the cubicle of Andy Hertzfeld, a young engineer on the Apple II team, 拉斯金离开后没几天，乔布斯就出现在了安迪赫茨菲尔德的小隔间里。安迪是Appl

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乔布斯传 第105期:德士古的小分队(2)

Jobs's primary test for recruiting people in the spring of 1981 to be part of his merry band of pirates was making sure they had a passion for the product. 1981年春天，乔布斯在为自己的Mac团队招兵买马，他招募成员的主要标准就

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乔布斯传 第106期:德士古的小分队(3)

Jobs even tried to reengage Wozniak. 乔布斯甚至还尝试了让沃兹尼亚克重新入伙。 I resented the fact that he had not been doing much, 他后来告诉我，沃兹那时候已经没做出过什么成绩了，这让我很不满。 but t

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乔布斯传 第107期:德士古的小分队(4)

By early 1981 the Mac team had grown to about twenty, and Jobs decided that they should have bigger quarters. 到1981年初，Mac团队的规模已经扩展到了差不多20人，乔布斯觉得他们该有个更大的办公区了。 So he moved ever

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乔布斯传 第108期:现实扭曲力场

Playing by His Own Set of Rules 以自己的游戏规则行事 When Andy Hertzfeld joined the Macintosh team, he got a briefing from Bud Tribble, 安迪赫茨菲尔德加入Mac团队后，另一名软件设计师巴德特里布尔 the other software

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乔布斯传 第109期:现实扭曲力场(2)

To some people, calling it a reality distortion field was just a clever way to say that Jobs tended to lie. 在某种程度上，称之为现实扭曲力场只是换了种好听的说法来描述乔布斯喜欢说谎的特性。 But it was in fact a

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乔布斯传 第110期:现实扭曲力场(3)

At the root of the reality distortion was Jobs's belief that the rules didn't apply to him. 现实扭曲力场的根源在于乔布斯内心深处不可动摇的信念：世界上的规则都不适用于他。 He had some evidence for this; in his ch

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乔布斯传 第112期:现实扭曲力场(5)

The Mac team knew that. Mac团队也深知这一点。 Every year, beginning in 1981, it gave out an award to the person who did the best job of standing up to him. 从1981年开始，他们每年都会将一个奖项颁发给最能勇敢面对乔布斯

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乔布斯传 第113期:现实扭曲力场(6)

Jobs's prickly behavior was partly driven by his perfectionism 乔布斯这种带刺的行为，一定程度上是受到了两种因素的驱使：一是他的完美主义， and his impatience with those who made compromises in order to get a produc

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乔布斯传 第114期:现实扭曲力场(7)

The result was that the Macintosh team came to share Jobs's passion for making a great product, not just a profitable one. 受到乔布斯的影响，麦金塔团队也充满激情地要制造一台完美的产品，而不仅仅是可以赚钱的产品

发表于:2019-01-22 / 阅读(28) / 评论(0) 分类 乔布斯传
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