时间:2018-12-19 作者:英语课 分类:美国文化脱口秀


英语课

   每年的超级碗广告制作精良,广为传播。但其实美国也有很多非常奇葩的广告,今天Jenny和Spencer要给大家介绍一下广告业的反面教材。


  “广告”英语怎么说?
  广告的常用说法有两种:
  Advertisements/Ads
  Commercials
  “奇葩” 可以说:
  Ridiculous!
  Those ads are ridiculous!
  今天看一些美国的奇葩广告
  #1.Drug commercial: 药品广告
  和中国一样,美国电视里有很多药品广告,但奇葩之处在于:
  药品广告大部分是在说药品的副作用!
  Side-effects:副作用
  Pharmaceuticals/drug manufacturers: 药厂
  这其实是为了遵守法律规定,如果不这么做很可能被起诉:
  It's easier to sue them.
  药品广告里常会提到以下潜在副作用:
  Depression: 抑郁症
  Suicidal thoughts: 自杀念头
  Diarrhea: 拉肚子
  Constipation:便秘
  看了以后感觉还不如不吃。
  当然药厂也有应对之法,就是:加快语速!听不懂就没有影响啦。
  #2.Legal commercial:律师广告
  在美国生活很有可能会要和律师打交道,所以电视里律师广告也铺天盖地。常见的一些律师专业有:
  Medical malpractice: 医疗事故
  Personal injury: 个人伤害
  这种律师,在美国有个绰号:
  Ambulance chasers: 救护车跟车员,因为律师抢着要帮人打官司
  他们的宣传语就是:
  We have won millions for our plaintiffs. 我们为我们的原告打赢了数百万!
  Plaintiff: 原告
  Settlement: 庭外和解
  #3.Political ads: 政治广告
  竞选年的时候,就是政治广告最火的时候。双方都毫不留情:
  Attack ads: 攻击性广告
  这类广告,不是在宣传自己的政策,而是拼命攻击对方:
  Fear mongering: 吓唬民众
  Smear 1 campaign: 抹黑对方的竞选手段
  一点也不积极!
  #4.Reverse mortgage: 反向抵押贷款
  这类广告都很像金融骗局:
  Scam: 骗局
  They are pretty predatory: 充满了掠食性。
  Predatory: 掠食性的
  这类广告美其名曰帮你投资,其实多数都让你血本无归:
  Refinancing: 再融资
  Nest egg: 养老金,棺材本

1 smear
v.涂抹;诽谤,玷污;n.污点;诽谤,污蔑
  • He has been spreading false stories in an attempt to smear us.他一直在散布谎言企图诽谤我们。
  • There's a smear on your shirt.你衬衫上有个污点。
标签: 美国文化
学英语单词
alkalimetric estimation
alphabet symbol
anemone narcissiflora l.var. villosissima dc.
angstful
aopas
ashtadhyayi
astronomic year
b.the
Ballymahon
barilla
be deaf of one ear
Biliran
binary synchronous communications (BSC or bisync)
bomboat
boy genius
brought off
Cancellina
canvas gear
closed jet tunnel
cobwebbery
convergence function
cum shot
d'frantz
degree of fragmentation
difference of comparative costs
echidnas
eckersleys
enamel rods
epioblasma florentina
Euler-Chelpin, Hans,Karl August,Simon von
extended care facilities
fastness of dyeing
four treasures of the study
fringe-y
Gabanovo
gedding
getting the ball rolling
greater maximum penalty
h-plane t-junction
Hexton
high strength epoxy resin
hollow slug
hot-water pump cylinder cover
huffer
i-wonde
independently of
interaction cross-section
intrinsic strength of solids
jump skin flap
katsunobus
Kinel-Cherkassy
layered protocol
limited proportionality region
long throws
lope
lorzafone
major-power
Medicine R.
mespresion
method of homologous line pair
michaelian
montoes
muscular Christianity
nearsides
network characteristic
oil to oil intensifier
ornithological biology
Pahang River
perimethazine
pissy-bed
planispheres
put something through its paces
radiopharmacist
receiver of ultrasonics
regional economies
resource protection key
reversion storage
ribe
riverside clay
saline method
sertatus
sheet pickup
simpkins
slo mo
spool mounted bearing
squench
St.Paul's
steady flow viscosity
strangulata
strattons
sualci venosi
succession on abandoned field
talebearing
thigmotropisms
transpalatine arch
tread carefully
triple-zoned coral
underhedging
union clutch
universal jurisdiction
untimes
yoke width