时间:2018-12-01 作者:英语课 分类:英语专业四级听力50篇


英语课

Are supermarkets designed to persuade us to buy more?



Fresh fruit and vegetables are displayed near supermarket entrances. This gives the impression that only healthy food is sold in the shop. Basic foods that everyone buys, like sugar and tea, are not put near each other. They are kept in different aisles 1 so customers are taken past other attractive 2 foods before they find what they want. In this way, shoppers are encouraged to buy products that they do not really need.



Sweets are often placed at children's eye level at the checkout 3. While parents are waiting to pay, children reach for the sweets and put them in the trolley 4.



More is bought from a fifteen-foot display of one type of product than from a ten-foot one. Customers also buy more when shelves are full than when they are half empty. They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.



1 aisles
n. (席位间的)通道, 侧廊
  • Aisles were added to the original Saxon building in the Norman period. 在诺曼时期,原来的萨克森风格的建筑物都增添了走廊。
  • They walked about the Abbey aisles, and presently sat down. 他们走到大教堂的走廊附近,并且很快就坐了下来。
2 attractive
adj.有吸引力的;引起注意的
  • Bright colours are attractive to children.鲜艳的颜色对儿童有吸引力。
  • The food has an attractive taste.这食品的味道很诱人。
3 checkout
n.(超市等)收银台,付款处
  • Could you pay at the checkout.你能在结帐处付款吗。
  • A man was wheeling his shopping trolley to the checkout.一个男人正推着购物车向付款台走去。
4 trolley
n.手推车,台车;无轨电车;有轨电车
  • The waiter had brought the sweet trolley.侍者已经推来了甜食推车。
  • In a library,books are moved on a trolley.在图书馆,书籍是放在台车上搬动的。
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