《名人传记》之乔布斯亿万富豪嬉皮士65:苹果的灵魂

the force of nature behind Apple. 他是苹果公司的灵魂 He distorted reality. It's a mixture of charisma, chutzpah, 他颠覆了人们的认知 他魅力四射 胆识过人 bullshit, self-belief, self-delusion, 能说会道 满怀自信 充满了

发表于:2018-12-27 / 阅读(29) / 评论(0) 分类 名人传记

《名人传记》之乔布斯亿万富豪嬉皮士66:不止是一份工作 而是一个梦想

This is the launch of the Macintosh computer in 1984. 这是1984年Mac电脑发布会 An early glimpse of the way Apple has marketed itself to the world ever since. 苹果此后面向全球的商业运作手段 从这里可见一斑 The Macintosh was

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《名人传记》之乔布斯亿万富豪嬉皮士67:IBM野心勃勃

Jobs cast Apple as the plucky underdog, 乔布斯要带领苹果扭转乾坤 taking on a domineering rival. 与竞争对手背水一战 IBM wants it all IBM野心勃勃 and is aiming its guns on its last obstacle to industry control - 它正要扫去自

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《名人传记》之乔布斯亿万富豪嬉皮士68:科技可以改变世界

It's in Apple's DNA that technology alone is not enough. 苹果有个深入骨髓的理念 那就是 科技本身乏善可陈 That it's technology married with liberal arts, 它只有与艺术相结合 married with the humanities 与人性相结合 t

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《名人传记》之乔布斯亿万富豪嬉皮士69:寻求自我解放之路

He's got a lot of compartments in his mind. 他的思维十分多面化 He was intense and thoughtful and I liked that about him. 他既热情又睿智 我很欣赏这一点 At college, Jobs met Daniel Kottke. 大学时 乔布斯认识了Daniel Kottk

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《名人传记》之乔布斯亿万富豪嬉皮士70:萌发创建苹果的想法

People who've done that have another angle on, er, 真正接触过电子设备的人 whether technology is bad or good. 对科技的利弊有更客观的判断 They think that technology that pushes them around is bad 他们认为 如果科技控制了

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《名人传记》之乔布斯遗失的访谈63:嬉皮士还是书呆子？

we have always been shameless about stealing great ideas, 我从来不觉得借鉴别人的创意可耻 and I think part of what made the Macintosh great was that people working on it were musicians, and poets and artists, and zoologists and historia

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《名人传记》之乔布斯遗失的访谈53:大家各自为阵

But there was always in Pre-Mackintosh days and early Mackintosh days, there was always Steven and John show. You two were kinda joined at the hip for a while there. 可是在Mackintosh时期，你俩总是一起出现在媒体上，几乎形影不离。

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《名人传记》之乔布斯遗失的访谈47:团队合作 精英间的相互碰撞

So we had a lot of great ideas when we started, but what I always felt that a team of people doing something that's really believing is like ... 无论开始时有多少绝妙的主意，我一直觉得团队的合作就像是 When I was a young kid,

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《名人传记》之乔布斯遗失的访谈48:奋斗的是整个团队

So it's hard to explain, and it's certainly not the result of one person. 这很难解释，但显然这并不是某个人的成就 I mean people like symbols, so I am the symbol of certain things. 人们喜欢偶象，大家只关注我 But it's rea

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《名人传记》之乔布斯遗失的访谈49:最难忘 最珍贵的经历

and they don't want to work with being C players, so they become self-policing, they only want to hire more A players. 他们会不愿再与平庸者合作，只招聘一样优秀的人 So you built up these pockets of A players and itpropagates, 所以

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《名人传记》之乔布斯遗失的访谈50:与优秀自信的人合作

I... you know, when you get really good people, they know they are really good, 要知道与优秀、自信的人合作 and you don't have to baby people's ego so much, 不用太在乎他们的自尊 and what really matters is the work, that everybod

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《名人传记》之乔布斯遗失的访谈51:第一台激光打印机

So how and why did Apple get into desktop publishing, which will become Mac's killer-app? 苹果为什么研发桌面排版？它是Mac最受欢迎的应用。 I don't know if you know this, but we got the first Canon laser printer engine shipped to

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《名人传记》之乔布斯遗失的访谈52:乔布斯离开苹果

It lost that distinction to HP about 3 or 4 years after I left, unfortunately, but when I left it was the largest printer company in the world. 只过了三四年惠普就追上来了，真可惜 Did you envision desktop publishing, was that a no-bra

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《名人传记》之乔布斯遗失的访谈54:处于瘫痪状态的苹果

So there were competing visions for the company? 你们对公司的发展有不同的看法？ Oh clearly well... not so much competing visions for the company. Because I don't think John had a vision for the company. 是，也不是，因为John根本

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《名人传记》之乔布斯遗失的访谈55:衰落的苹果

Siberia. 像是流放西伯利亚。 Yeah, It would have been far more smarter for Apple to sort of let me work on the next 是的，他们完全可以让我留下继续工作 I volunteered why not I start research division, you know give me a few mi

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《名人传记》之乔布斯遗失的访谈56:微软起家全靠IBM

But it was... what happened was the ...understanding of how to move these things forward, and how to create these new products, somehow evaporated, 他们不懂如何利用新技术，不懂如何创造新产品 and I think a lot of good people stuck

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《名人传记》之乔布斯遗失的访谈57:抓住机会 创造更多的机会

And much to Bill and Microsoft's credit they used that fantastic opportunity to create more opportunities for themselves. 比尔和微软抓住了机会，创造成了更多机会 Most people don't remember but until 1984 with the Mac, Microsoft was

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《名人传记》之乔布斯遗失的访谈58:追求极致并分享给同类

Their products have no spirit to them. Their products have no... sort of spirit of enlightenment about them. 他们的产品没有灵魂和魅力 They are very pedestrian. 太过平庸 And the sad part is that most customers don't have a lot of that

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《名人传记》之乔布斯遗失的访谈59:软件正在释放不可思议的力量

Steve: You don't really want to hear about NeXT, do you? Steve: 你大概没兴趣听我聊NeXT吧？ Yes, I do. 我想听。 You do? Okay, well... maybe the best things take so much time, I just tell you what NeXT is today. 好吧。我直接说NeXT目

发表于:2018-12-27 / 阅读(59) / 评论(0) 分类 名人传记
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