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AA: I'm Avi Arditti, and this week on WORDMASTER: choosing the right language for advertising. The December issue of the Journal of Consumer Research contains a paper by Rohini Ahluwalia at the University of Minnesota and Aradhna Krishna at the Unive
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AA: I'm Avi Arditti, and this week on WORDMASTER: choosing the right language for advertising. The December issue of the Journal of Consumer Research contains a paper by Rohini Ahluwalia at the University of Minnesota and Aradhna Krishna at the Unive