时间:2018-12-29 作者:英语课 分类:新视野大学英语:视听说教程 2


英语课



IV. Speaking Out

Model 1 Who pays?

Laura: Hey!

Bob:  Hey! Look, this is a cool TV commercial. “Things go better with Coke!”

Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation!”

Bob:  Yeah, but the competitors are just canceling out each other’s efforts.

Laura: That’s quite true. They both spend piles of money to increase their market shares, but neither gains.

Bob:  I’m afraid the extra costs of advertising 1 will be passed on to the consumers.

Laura: I hear that the advertising produces a good image of a product, and that leads to consumer brand loyalty 3.

Bob:  What do you mean by consumer brand loyalty?

Laura: It means consumers are loyal 2 to a certain product and keep buying it. Also, they’re willing to pay more.

Bob:  It seems contradictory 4. In other words, more sales mean lower production costs, but more advertising means higher costs to the consumer. In the end the winner is of course the company.

Laura: That’s true!



n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
adj.忠诚的,忠心的
  • He is a loyal friend.他是一位忠诚的朋友。
  • I judge him to be loyal.我认为他很忠诚。
n.忠诚,忠心
  • She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
  • His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。
adj.反驳的,反对的,抗辩的;n.正反对,矛盾对立
  • The argument is internally contradictory.论据本身自相矛盾。
  • What he said was self-contradictory.他讲话前后不符。
学英语单词
A&C (arithmetic and controls)
achi baba
Amur grape vine
antisocial personality
autoran
aventurin(e)
badminton racquets
boom defence
cambrasine
clapper rod
coccygeal bone
code
Comorin
Cryptochilus sanguineus
dark plaster
dehybridization
delta deposits
dicaryolization
dioctyl-medoforte
diyala
Edmer
examination clerk
family Phyllostomidae
felicidad
fighting talk
first normal stress coefficient
fixed gain multi-variable excitation control
floppy disk cartridge
follow close upon the heels of
forms of government
genus funduluss
genus seriphuss
gflops
gianpaolo
glandulae olfactoriae
HEAE
Himantopus
in the grease
kindall
Kudligi
low-keyness
meant
megaladapid
metamorphic zone
mooty
naked oats flour
nehalem
non-linear polymer
notice of damage
one hand snatch with left arm
paeonia japonica miyabe et takeda
parakeets
Paschim Bārigaon
patriot-news
Pedolatum
petrichthium
phenarsazinines
pingpong tables
pinnate joint
planing boat
pneumotoxic respiration
polyneices
pre-pump
primiorach
reserve receiver
retroperistaltic
reversed micelle-enhanced fluorimetry
Risk-Free Return
sanitized
SCLA
semiempirical molecular orbital method
side outlet
skin problems
socially produced
soyez
spring casing
stationary-
stato
STCA
strong demand
sub cast
sunlight constant
synonym-compound
table handing
take sb's name in vain
teirce
Tenochcan
third market
TKDP
to arouse sb from sleep
toilet-roll
Tongch'ang-ri
tovarishes
truth in broadcasting act of 2005
turbine driven feedwater pump
unfructifying
unpassed
V-crimp asbestos-cement sheet
vanderburg
ward leonard drive
what about