时间:2018-12-29 作者:英语课 分类:新视野大学英语:视听说教程 2


英语课



IV. Speaking Out

Model 1 Who pays?

Laura: Hey!

Bob:  Hey! Look, this is a cool TV commercial. “Things go better with Coke!”

Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation!”

Bob:  Yeah, but the competitors are just canceling out each other’s efforts.

Laura: That’s quite true. They both spend piles of money to increase their market shares, but neither gains.

Bob:  I’m afraid the extra costs of advertising 1 will be passed on to the consumers.

Laura: I hear that the advertising produces a good image of a product, and that leads to consumer brand loyalty 3.

Bob:  What do you mean by consumer brand loyalty?

Laura: It means consumers are loyal 2 to a certain product and keep buying it. Also, they’re willing to pay more.

Bob:  It seems contradictory 4. In other words, more sales mean lower production costs, but more advertising means higher costs to the consumer. In the end the winner is of course the company.

Laura: That’s true!



n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
adj.忠诚的,忠心的
  • He is a loyal friend.他是一位忠诚的朋友。
  • I judge him to be loyal.我认为他很忠诚。
n.忠诚,忠心
  • She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
  • His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。
adj.反驳的,反对的,抗辩的;n.正反对,矛盾对立
  • The argument is internally contradictory.论据本身自相矛盾。
  • What he said was self-contradictory.他讲话前后不符。
学英语单词
-ceed
accountantships
Aconitum coriophyllum
aguing
allylmethylcyanide
analog communication
anideation
anonymous cartilage
as much as I know
Balaruc-les-Bains
basaltic andesite
beaconing station
bleeder plug
Bol'shoy Uzen'
booty scratchers
bretylium
bristol - myers squibb
capital guarantee
carbide draw ring
casts up
Chiang Kham
co-manages
conjunctival layer of bulb
contingent alternative
convergent power series
cross binary translator
cylindrical parts
dead-rise line
delcredere commission
deoppilate
diesel engine automatic remote control system
differential action
draft copy
dry inertial collector
ectotherms
equivalent line
Erpetocypris
exterior penalty function
extreme ultraviolet radiation
ficoll-hypaques
financial information intermediaries
floater guide block
gas protection glove
gastric glands
general isoplanatism theorem
hard pan
Heshnīz
Himmelweit pipet
in twelves
instruction semantic
Kaech'ǒngang
leucite phonolite
light vibration
lytte
magnetic tape video recording equipment
mayberyite
mean to me
MLCB
mnem-
multi-product analysis
multifunction station
nanowebers
neotomas
network density
network operator logging
newsweekly
non-algebraic function
oscillationg current
osteofibromatosis
p-amino-o-cresol
perfection dust collector
pholidoide
postal parcel
potthasts
prepared conductor
proprios
prostalography
prothrombin deficiency
PSTT
Quelpart I.
radioactive neutron source
reinvestted income
relayings
responsive phrase
rhythmic mode
seidel
selection functions
shear response
skorza (scorza)
SP-AG
Stellaria congestiflora
structure of mining
sypars
thick seam
thingumboo
thru-necks
time of occurrence at focus
ultra-mizer
upbin
Vena dorsalis profunda clitoridis
vent area
well-runs