时间:2019-01-02 作者:英语课 分类:健康与经济


英语课

ECONOMICS REPORT - When Newspapers Lie (About How Many People Read Them)
By Mario Ritter


Broadcast: Friday, November 05, 2004


This is Gwen Outen with the VOA Special English Economics Report.


The big news for American newspapers this week was the elections. But there was also news about their industry. The number of newspaper readers in the United States continues to fall. Average daily circulation fell by almost one percent in the six months that ended September thirtieth.


Shrinking circulation has been a problem for newspapers for some years. The Internet is just the most recent competitor for people's time.


American media are privately 1 owned. Newspapers get some of their money from readers. But mostly they depend on businesses to buy advertising 2 space in their pages.


The larger the circulation, the more a newspaper can charge advertisers. But recently, several newspapers have admitted lying about their number of readers.


In June, the Tribune Company announced that it had overstated sales of two of its papers. These were Newsday in Long Island, New York, and the Spanish-language paper Hoy in New York City. The Tribute Company also owns the Los Angeles Times and the Chicago Tribune.


In July, the Audit 3 Bureau of Circulations punished Newsday and Hoy through a process called censure 4. The A.B.C. is a private organization. It examines circulation claims made by publishers, so advertisers can trust the numbers. Among other steps, the two newspapers will have to report their circulation numbers more often than usual for the next two years.


The Chicago Sun-Times also faces the same punishment. That newspaper is owned by Hollinger International.


The Securities and Exchange Commission is investigating Hollinger International and its ousted 5 chief, Conrad Black. Hollinger says Mister Black took nearly four hundred million dollars from the company. He denies any wrongdoing.


Recently the Belo Corporation announced it had overstated the circulation of the Dallas Morning News, in Texas. The publisher will repay twenty-three million dollars to advertisers. It will also provide four million dollars in free advertising. Other publishers that falsely reported their circulations will also be repaying advertisers millions of dollars.


An Audit Bureau spokeswoman says cases like these recent ones appear to be rare. But the Securities and Exchange Commission announced last month that it would expand its investigation 6 to other newspapers.


This VOA Special English Economics Report was written by Mario Ritter. This is Gwen Outen.



adv.以私人的身份,悄悄地,私下地
  • Some ministers admit privately that unemployment could continue to rise.一些部长私下承认失业率可能继续升高。
  • The man privately admits that his motive is profits.那人私下承认他的动机是为了牟利。
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
v.审计;查帐;核对;旁听
  • Each year they audit our accounts and certify them as being true and fair.他们每年对我们进行账务审核,以确保其真实无误。
  • As usual,the yearly audit will take place in December.跟往常一样,年度审计将在十二月份进行。
v./n.责备;非难;责难
  • You must not censure him until you know the whole story.在弄清全部事实真相前不要谴责他。
  • His dishonest behaviour came under severe censure.他的不诚实行为受到了严厉指责。
驱逐( oust的过去式和过去分词 ); 革职; 罢黜; 剥夺
  • He was ousted as chairman. 他的主席职务被革除了。
  • He may be ousted by a military takeover. 他可能在一场军事接管中被赶下台。
n.调查,调查研究
  • In an investigation,a new fact became known, which told against him.在调查中新发现了一件对他不利的事实。
  • He drew the conclusion by building on his own investigation.他根据自己的调查研究作出结论。
学英语单词
a wedding
abbreviated address
absolute duties
adiposogenital dystrophy
amorphous aluminum alloy
anhydrous plaster
anonymous function
apodization filtering
Arvanites
avant-rock
be easy prey
Bierbank
Bruce,Robert (the)
chickenable
clothier
cloud direction
combination link
concrete of jasmine
crize
cross-type junction terminal
Culley
czeisler
dare to be
depth map
diagonal pyramid
direct or direct or held covered
directional-coupler attenuator
eba (extrastriate body area)
ejection clik
elevating center
eosino-
Equus caballus gomelini
fredericktown
gaung baung
halfsmile
haploidic
heske
hezarfens
high-return
holds water
index of consumption
intermediate gasoline
intermediate rail
isodecyl alcohol
jostlement
Jotunnheim
lateral aorta
lepisorus monilisorus
levelish
levelling base
likably
loadability
loading up on
macromolecular superconductor
main track
mantis crab
marsupial rat
maximum explosive pressure
maximum security
military theory
mingardo
monochromating crystal
monoclone
motor operated shut-off valve
moviefactory
news in brief
ninety-nine times out of a hundred
Novomalyklinskiy Rayon
olfactometers
pathological
perico
perishable food
phymas
pipa americanas
piston ring gap in bore
Pridnestrovie
programmable multiuse chaining channel
pump exhausting
Qunayfidhah, Nafūd
radiation exposure
receiver gain control
recognize a claim
refinance credit
reflecting instrument
satellite asset
saturated felt
Solasonin
special assessment lien
staphylococcal enterotoxins
steatonecrosis
Tegernheim
Tetrachlorodifluoroethane
tetrachromats
three-thorned acacia
thyrotoxic
transuranide
true-false of excess-deficiency
Turup
ungardened
Vanityhydrazone
waxy skin
Who's your daddy?